Advertising

Lay’s has long been a potato chip pioneer, continually offering robust tastes and crunchy delights to snackers all over the world. Lay’s Chips has earned its reputation as a beloved household name through a tradition of invention and a commitment to quality, with a variety of flavors to fit every palette and occasion. Join me as we explore the savory world of Lay’s Chips, discovering what distinguishes this classic snack brand and why it continues to entice snack enthusiasts of all ages. Lay’s, the world’s number one chip brand and official snack partner of the UEFA Champions League, has launched No Lay’s, No Game 2024, rewarding fans who stay game-ready with Lay’s throughout the tournament with an ambitious “Chip Cam” stunt starring football superstars David Beckham and Thierry Henry. Lay’s released a television commercial featuring former football players David Beckham and Thierry Henry. The advertisement was shot in less than five minutes during a live match between AC Milan and PSG at Milan’s San Siro stadium. The commercial began with Beckham discovering that Henry had consumed all of his Lay’s chips before kickoff. The brand invited them to say, “Do you have Lay’s?” to a crowd of 75,000 adoring fans. The two used the Chip Cam to scan the audience and solve the problem in five minutes. Beckham and Henry witness spectators throwing up items on the jumbotron, such as pizzas, empty Lay’s bags, and even a couple kissing and digitizing Lay’s images, in an attempt to be chosen. Finally, the two football legends David Beckham and Thierry Henry invited two lucky fans, a father and daughter who were found with Lay’s and were invited to watch the game with the iconic football stars, proving that having Lay’s can unlock a truly mind-blowing football-watching experience.  https://youtu.be/LLJ38OdS_q8 Beckham said in a statement, “We had a great day filming at the San Siro stadium for No Lay’s, No Game. Whenever Thierry and I get together, it’s always a lot of fun, and it was fantastic being able to surprise 75,000 fans.” The team also shared a three-minute behind-the-scenes video of the promo, demonstrating how Lay’s, Thierry Henry and David Beckham pulled off this daring action. https://youtu.be/z6mRxgIfWao This epic hunt for fans with Lay’s – and the opportunity for a once-in-a-lifetime watching experience for the lucky victors – is the main highlight of this year’s No Lay’s, No Game commercial, which will run throughout the UEFA Champions League 2024 competition season. Lay’s collaborated with Meta to develop the Lay’s Detector, a digital experience that allows consumers to scan a QR code on social media or in a commercial to prove they are holding Lay’s for a chance to win prizes and tickets to the UEFA Champions League Men’s Finals at Wembley Stadium in London.

TVS Motor Company (TVSM), a multinational automobile manufacturer operating in the two and three-wheeler categories, has launched the #TVSRide4Safety program, which includes the Protect Little Riders campaign. Through this campaign, TVSM hopes to remove obstacles to young pillion riders wearing helmets and raise awareness of the need of kid safety on two-wheelers. https://youtu.be/4HuhBt-XfI4 The company reports high incidences of children riding without helmets despite government regulations. Parents often focus on their children, making this behavior unexpected. Factors contributing to helmet adoption include the illusion of safety with the vehicle in the parent’s control, proximity to the destination, and lack of availability of options. In response, the TVSRide4Safety program intends to produce a line of kid-specific helmets and increase awareness of the benefits of helmet adoption. For the purpose of assisting parents in choosing the proper size of headgear for their children’s safety when riding on two-wheelers, a dedicated website has been established. In a world where road safety is a growing concern, initiatives like TVS Motor Company’s ‘Protect Little Riders’ campaign are a beacon of hope. By prioritizing the safety of young riders and equipping them with the necessary knowledge and gear, TVS Motor Company is not just selling two-wheelers but also fostering a culture of responsibility and care. As parents, educators and community members, it’s our collective responsibility to support such initiatives and ensure a safer future for our children on the roads. TVS Motor Company is promoting safety measures for children by encouraging consumers to join the TVSRide4Safety movement on National Safety Day aiming to promote safer roads for children.

Apple’s “Shot on iPhone” campaign is a testament to the power of leveraging user-generated content (UGC) to enhance brand value and perception. Launched in 2015, the campaign aimed to showcase the impressive camera capabilities of the iPhone by featuring stunning photographs and videos captured by everyday users and encouraged them to share their photos taken with the device on social media platforms like Instagram and Twitter (X). The primary objective of the “Shot on iPhone” campaign was to demonstrate the superior quality of iPhone cameras and differentiate Apple from its competitors in the smartphone market. By highlighting this creative potential of iPhone users, Apple aimed to strengthen brand loyalty and drive sales. Apple implemented several strategies across various channels: 1.Social Media Contest: Apple created a dedicated microsite where users could submit their best photos taken with an iPhone. Participants were asked to tag their posts with #shotoniphone and #contest, and a selection of the best images would win prizes such as featuring in a future ad or receiving a free iPhone. 2. Influencer marketing: To produce breathtaking visual content that was exclusively shot on iPhones, Apple teamed up with well-known Instagram photographers and influencers. These influencers let their fans see what the iPhone’s camera is like by posting pictures and videos to their accounts.   Vishal Bhardwaj has produced a brisk short film that showcases its “Action Mode” function. With the help of Ishaan Khatter and Wamiqa Gabbi in his short film “Fursat,” director Vishal Bhardwaj has returned to the screen. This movie is interesting because it was recorded using only an iPhone 14 Pro. This 30-minute, multi-genre musical, which centers on a man who is totally fixated on controlling the future but ends up missing some of the greatest parts of his present, has been officially released by Apple. 3. Print Advertising: Apple included stunning photographs taken with the iPhone in print advertisements that were put in prominent newspapers and publications. The advertisements highlighted the high quality of the camera by using little language and letting the photos speak for themselves. 4 .TV Commercial: A compelling narrative about documenting life’s moments was paired with a montage of stunning photos captured by regular iPhone users. Apple made the most of their audience and promoted user involvement. Apple’s “Shot on iPhone” campaign was a huge success, increasing the company’s perceived value and brand awareness. Apple developed a stronger bond with its audience by utilizing the creativity of its user base in addition to showcasing the possibilities of its products. Thus, the campaign enhanced Apple’s financial performance and cemented the company’s leadership in smartphone photography.