Lay’s has long been a potato chip pioneer, continually offering robust tastes and crunchy delights to snackers all over the world. Lay’s Chips has earned its reputation as a beloved household name through a tradition of invention and a commitment to quality, with a variety of flavors to fit every palette and occasion. Join me as we explore the savory world of Lay’s Chips, discovering what distinguishes this classic snack brand and why it continues to entice snack enthusiasts of all ages.
Lay’s, the world’s number one chip brand and official snack partner of the UEFA Champions League, has launched No Lay’s, No Game 2024, rewarding fans who stay game-ready with Lay’s throughout the tournament with an ambitious “Chip Cam” stunt starring football superstars David Beckham and Thierry Henry.
Lay’s released a television commercial featuring former football players David Beckham and Thierry Henry. The advertisement was shot in less than five minutes during a live match between AC Milan and PSG at Milan’s San Siro stadium.
The commercial began with Beckham discovering that Henry had consumed all of his Lay’s chips before kickoff. The brand invited them to say, “Do you have Lay’s?” to a crowd of 75,000 adoring fans.
The two used the Chip Cam to scan the audience and solve the problem in five minutes. Beckham and Henry witness spectators throwing up items on the jumbotron, such as pizzas, empty Lay’s bags, and even a couple kissing and digitizing Lay’s images, in an attempt to be chosen.
Finally, the two football legends David Beckham and Thierry Henry invited two lucky fans, a father and daughter who were found with Lay’s and were invited to watch the game with the iconic football stars, proving that having Lay’s can unlock a truly mind-blowing football-watching experience.
Beckham said in a statement, “We had a great day filming at the San Siro stadium for No Lay’s, No Game. Whenever Thierry and I get together, it’s always a lot of fun, and it was fantastic being able to surprise 75,000 fans.”
The team also shared a three-minute behind-the-scenes video of the promo, demonstrating how Lay’s, Thierry Henry and David Beckham pulled off this daring action.
This epic hunt for fans with Lay’s – and the opportunity for a once-in-a-lifetime watching experience for the lucky victors – is the main highlight of this year’s No Lay’s, No Game commercial, which will run throughout the UEFA Champions League 2024 competition season.
Lay’s collaborated with Meta to develop the Lay’s Detector, a digital experience that allows consumers to scan a QR code on social media or in a commercial to prove they are holding Lay’s for a chance to win prizes and tickets to the UEFA Champions League Men’s Finals at Wembley Stadium in London.
