TVS Motor Company (TVSM), a multinational automobile manufacturer operating in the two and three-wheeler categories, has launched the #TVSRide4Safety program, which includes the Protect Little Riders campaign. Through this campaign, TVSM hopes to remove obstacles to young pillion riders wearing helmets and raise awareness of the need of kid safety on two-wheelers.
The company reports high incidences of children riding without helmets despite government regulations. Parents often focus on their children, making this behavior unexpected. Factors contributing to helmet adoption include the illusion of safety with the vehicle in the parent’s control, proximity to the destination, and lack of availability of options.
In response, the TVSRide4Safety program intends to produce a line of kid-specific helmets and increase awareness of the benefits of helmet adoption. For the purpose of assisting parents in choosing the proper size of headgear for their children’s safety when riding on two-wheelers, a dedicated website has been established.
In a world where road safety is a growing concern, initiatives like TVS Motor Company’s ‘Protect Little Riders’ campaign are a beacon of hope. By prioritizing the safety of young riders and equipping them with the necessary knowledge and gear, TVS Motor Company is not just selling two-wheelers but also fostering a culture of responsibility and care. As parents, educators and community members, it’s our collective responsibility to support such initiatives and ensure a safer future for our children on the roads.
TVS Motor Company is promoting safety measures for children by encouraging consumers to join the TVSRide4Safety movement on National Safety Day aiming to promote safer roads for children.
